QR or quick response codes are quickly becoming vital in online marketing. Created in 1994, a Japanese auto manufacturer first used them for tracking parts as cars were assembled. In recent years the codes have emerged as a powerful way to quickly provide information to prospective customers. Unlike the standard bar code, which can hold about 20 digits, the alpha-numeric QR code can contain 7000 bits of information. This allows the code to contain text, website links, contact and other information. The code may be scanned by many of today's smartphones using the camera and a downloadable application. The phone's browser is directed to a web page containing the desired content. It can also provide the consumer with contact information such as email, text or telephone. The intuitive design of newer smartphones allows connections among calling, email and text functions as well as a variety of social networks. As these are integrated further, QR code marketing can greatly increase its impact. The codes are scan-able in virtually any size, from a business card to the side of a building. The consumer simply adjusts the distance from the phone's camera.

In Japan, QR codes have been used for several years. They can be seen on movie posters linking to the film's website, in magazines giving the reader additional information for an article and have even appeared on fast food hamburger wrappers providing nutritional facts. Many retailers have larger QR codes on their signs, as well as billboards and advertisements, providing a virtual point and click world for the consumer. In the US, a marketing firm is producing QR code stickers for retailers and restaurants. Potential customers can scan the sticker to receive reviews from positive newspaper and magazine articles. Location specific details may be added, such as menu items, specials and promotions.

With today's busy and hurried pace, consumers are seeking information in the fastest way possible. The once simple task of writing down a web address or phone number now seems time consuming. The ability to push a button and scan the information on a cell phone, for viewing or future retrieval, is attractive for both businesses and their target audience.

Future uses for the codes are unlimited. Train and bus schedules may be linked to a code displayed on the platform or at bus stops. Groceries could have printed codes containing recipes or directing shoppers to additional products. Museums and art galleries could use QR codes to provide historical information to visitors about exhibits, paintings and sculptures. Wedding or event invitations could use the codes to create an automatic email reply for attendees. As technology increases and information is rapidly exchanged, future opportunities may depend on the click of a button.

QR Code Marketing